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CASE
CASE STUDY
Fitz, winner of the 10th Japan FRAGRANCE Award in 2020 and 8-year champion of Eua de toilette pour femme, set up with The H its first branch office in China.
Based on the strategy of The H, Fitz adopted an operational plan more adapted to the local market introducing the ''Vasilisa Perfume Stick'' which targeting female consumers. Parallel to this, The H contributed as well to the Fitz offline distributors network.
TMALL Home page interface
User registration
Littleredbook Digital Advertising in social media with photos and articles shared by consumers
Tiktok Digital advertising social media with KOL videos
Offline campaign
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