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CASE
CASE STUDY
ANA (All Nippon Airways) flag ship store（Since March 2020')
ACD Co., Ltd., funded by ANA Holdings, entered the largest E-commerce platform TMALL in China. With support of The H, ACD has its first oversea digital flagship store where customers can buy products (Alcoholic/non-alcoholic beverages, cosmetics and snacks) developed for China Market, such as ‘’Unpasteurized & undiluted Sake Series".
This digital store has become the second sake seller in TMALL, following the most famous sake brand “Dassai”. This year, ANA flag ship store set a record of selling 10,000 bottles of sake within one day of Double Eleven.
Total Tunover：10,000,000+rmb
Registered Member ： 600+
Follower: 1,3000+
SKU: 13.0+
Monthly promotion activity：5 times
Best seller item：5+
Real-time data analysis
访客数 Number of visitors
商品加购件数 Number of items added to the shopping cart
支付件数 Number of goods paid
支付金额 Payment amount
支付转化率 conversion rate from visitors to purchasers
王牌产品
Best sellers
Nihonsakari, a century-old sake manufacturer established in Hyogo, Japan, developed Bottle-type canned Nama-Genshu （unpasteurized & undiluted sake serie）which combines tradition and innovation offering the world an authentic taste of sake enjoys in anytime.
In 2019&2020, Hamada syuzuo’s ‘Daiyame’ shochu which was produced to commemorate the company’s 150th anniversary has won the highest award in the liquor category of the International Wine and Spirits Competition for two years.
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